PPC advertising is considered as instant result generating technique. However, a minor mistake is enough to put all effort and money in vain. Paying attention on such mistakes can reduce your chances of loss in AdWords PPC execution. Numerous entrepreneurs point the finger at AdWords for terrible results that could have been resolved by taking the advice of PPC experts. Here are few known AdWords mistakes you should avoid while starting a PPC campaign:
- Targeting irrelevant or negative keyword can spoil your whole effort instantly. You may be losing cash, however not getting results. Right keyword targeting can enhance your targeted visitor clicking percentage which will frequently enhance your keyword quality score.
- Diverting clients on the desired landing page makes a great difference in conversion. Thus, while linking page with ad text, you should target right page for maximum conversion rate.