With the increasing influence of the digital marketing all around the business world, social media has taken a whole new turn. It is not merely a place to chat with your friends and share old pictures or tag each other in them but a whole new world with endless opportunities for marketing. All the professionals in marketing world keep on looking for the new and different types of methods to promote a product. They want to be innovative in their every approach to target the market and the clients. Social media marketing has proven to be the best option to target particular audience as per the product category.